It is therefore the responsibility of everyone in the club to always live by the club’s values and contribute towards a positive image of the club.ģ) Mia san Vorbilder – We are role models: The players and the staff act as role models to their fans. They are also encased in an unmissable poster box on a corridor wall on the way to the cafeteria at Bayern's Säbener Straße training base, serving as a daily reminder of the club's proud ethos to all who pass by.ġ) Mia san ein Verein – We are one club: We are all formed by the club’s history, we are all involved in its development and we share the same values.Ģ) Mia san Botschafter – We are ambassadors: Everyone, whether player, staff or fan, builds the image of the club. Stuart Franklin/Bundesliga/DFL via Getty ImagesĪ motto and philosophy that permeates the club at all levels, "Mia san Mia" has spawned 16 'golden rules', which were published for the first time as part of Bayern's 110th anniversary celebrations in 2010.
In the red of Bayern Munich alongside the blue and white of Bavaria, local boy Thomas Müller epitomises “Mia san Mia”. It's something we all try to teach the younger players. Anyone who can't get on with the idea is in the wrong place. "The best footballers always play for Bayern. It's the same as for professional footballers. Whoever wants to win has to work hard for it. "Mia san Mia stands for a hardcore winning mentality with a good dose of self-belief, but without any arrogance.
"That's how we manage to turn games round so often. "Mia san Mia stands for the complete will to succeed," explained homegrown Bayern star Thomas Müller. "Mia san Mia" is a phrase that has its roots in the 19th century Austro-Hungarian Empire, and was later used by German politician Franz Josef Strauss - chairman of the Christian Social Union in Bavaria (CSU) from 1961 until 1988 - before being adopted by Bayern during the 1980s.Īccording to club insiders, it gained traction during the Bavarian giants' run to the 1987 European Cup final when former players Hans Pflügler, Hansi Dorfner and Ludwig Kögl would incorporate the words into a post-match celebratory song - usually belted out whilst dancing atop a table or bar.īayern lost the final 2-1 to Portugal's Porto in Vienna, but gained an apposite club motto which has become synonymous with their rich history, unprecedented success and winning mentality.
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